If you want to know a little bit more about the roots of Carpet Captain and how it evolved, you’re at the right place. But let’s be honest, not many people want to know too much about me or my site. To keep it simple, I’ll divide this page into three sections: what Carpet Captain is about, quick summary of how it came about, and then a little longer history of how it came about (for those few who are interested). Here it goes…
What is Carpet Captain about?
Carpet Captain is designed for one reason: help you take the carpet shopping experience into your hands. This means giving you the tools and information you need to choose the details of a carpet that will be the best fit for your home and also get this carpet at the best possible price. If I had to choose one thing I take the most pride in at Carpet Captain, it is its unbiased nature. I have no financial incentive in what type of carpet you buy, and I never have. To take that a step further, creating this site was in response to the demand I had to help more and more carpet shoppers with their purchase. Let me explain how this happened…
Who am I, and where did Carpet Captain come from?
Here’s the short story…
Carpet Captain is a father-son project that began with the carpet shopper in mind. The seeds for Carpet Captain began when Ron started a full-service carpet cleaning company (Carpetech) in 1986. Carpetech’s customers looked to Ron as their go-to expert on all carpet related topics. As the demand for his carpet advice steadily increased, Ron asked his son Brandon to help build a website answering some of the most common questions he received. The first site was dedicated solely to Berber carpet. The extended Ron’s expertise from Indianapolis to worldwide and questions started evolving from Berber carpet to all kinds of carpet topics, most coming from carpet shoppers. Ron and Brandon decided a new website guiding carpet shoppers through the process would not only reduce their time spent answering emails, but give all carpet shoppers the ability to make more confident carpet buying decisions; Carpet Captain was born.
A timeline of Carpet Captain’s development
In a little more detail, this is how it all unfolded…
In 1986: Carpetech is born in Indianapolis. Ron launched this full service carpet cleaning company with a mission to be a local expert on carpet. Accomplishing this meant staying up on top of all of the current research on carpet as well as using his own personal judgments from his experience cleaning, repairing, and installing carpet in homes of all sizes, commercial buildings and apartments. This built the foundation for extensive and thorough carpet knowledge.
In 2000: Carpetech sharpens its focus. Ron makes the decision to part ways with most of his apartment segment of his business, so he can focus his expertise on his loyal homeowners. This allows him to provide better and more complete customer service. The relationships Ron built with the customers led to him being sought for recommendations on everything from how to remove a ketchup stain to advice for shopping for new carpet.
In 2010: With increasing demand for his carpet expertise, Ron decides the best way to efficiently educate his customers is to create a website that anyone can access anytime. Ron asks his son Brandon to help him set this up. The website focused on one of the hottest topics at the time: Berber carpet.
In 2011: The Berber carpet website evolves from a local resource for Ron’s customers to a national audience of over 30,000 people. Much of the website audience is carpet shoppers; e-mails flooded in seeking advice on new carpet purchases. Brandon answers most of the questions by email, but he knows he needs a longer-term solution. The plan for a website focusing on helping these carpet shoppers is created.
In 2012: After brainstorming about 50 names for the new website, Carpet Captain is chosen—it is easy to remember and is a tribute to Brandon’s dad’s service in the Navy. The new website is created with a few founding principles: always keep carpet shoppers interests above all else, always be unbiased, and keep learning. Carpet Captain grows with you—the questions you ask, feedback you give, and word of mouth popularity is what keeps us moving forward. We know it’s a tough economy, so we really take pride in helping you with such a big investment in home improvement.
In 2016: Carpet Captain continues to stay true to it’s original values while growing to help more readers. To date, Carpet Captain has helped over a half million carpet shoppers!