#1 Unbiased Hardwood Buying Guide

Last update: November 2018

Taking the splurge on hardwood?

This guide should walk you through everything you need to know, and the best news: there’s no sales pitch.

The goal is to give you everything you need to know to make a confident purchase. After all, hardwood isn’t cheap.

Hardwood floors will almost certainly be a $1,000+ investment and can easily be $10,000+ for an entire home.  Fortunately, it has one of the best resale values of any floor. Nearly all homeowners and home shoppers appreciate the luxury look and feel of hardwood. 

So if you get a fair deal on your hardwood, the investment will pay off.

Want help from a pre-qualified installer? Hardwood is a major investment, so it helps to have an installer that is great at their job. HomeAdvisor does the homework for you. Just click the button to the right to fill out a form to get a free quote from an installer in your area.

 So, what’s included in this guide? (table of contents)

How do you buy hardwood flooring?

I recommend reading through this guide top to bottom. 

If you want to skip around, you can see what each phase is about below. If you click the button, it will take you directly to that section.

Here’s a preview of the 5 phases to buying hardwood:

Make sure hardwood is the right choice. We touched on this earlier (and will get into more detail later), but hardwood is a big investment. Make sure it’s the right one. This will cover the pros and cons of hardwood, and touch on some other options that may be better depending on your needs.

Financial planning: measuring, budgeting, payment options. Even if you know you have the money, it helps to get a good estimate of what you’ll be paying for your new floor. If nothing else, it gives you red flags when estimates you’re getting from retailers may not add up. And for most of us on budgets, it’ll help make sure you’ve got the money before you start getting to far into the hardwood research.

Picking the perfect wood. This is “meat and potatoes” of hardwood buying and probably why you’re here. What wood and specifications do you need to look for when buying hardwood? We’ll cover everything, so you can go to the store knowing what you want. This allows you to avoid sales traps and bad purchases.

Buying tips: when, where, and how to buy. Now that you know the hardwood you want, the key is making sure you get a great deal from a store your trust. If you’re flexible, we cover the best times to buy for a good deal. Then, we’ll go over where the best place to buy is (it’s different for everyone). Finally, we’ll cover secrets to getting the best deal.

Prepping for installation day. You’ve completed most of your homework so far, but it’s not time to coast. Installation will be as important as the hardwood you choose. Here are a few tips for making sure your installer is doing good work (or if the installer should be you) and what to expect on installation day.

Phase One: Let’s first make sure you want hardwood

I’m not going to spend much time here. After all, you’re on a hardwood buying guide.

But I think it makes sense that before you buy hardwood, you make sure it’s really what you want.

The reason is the hardwood “imitators” aren’t getting better and better. The two major imitators and laminate and luxury vinyl. Both of these floors are getting closer to actually looking like hardwood. They are almost always cheaper than hardwood, and in some areas, they can perform better than hardwood.

But at the end of the day, you can’t fake the real thing. There’s no question when you step into the room of an “imitator” floor that it’s not real hardwood. And there’s some to be said by the fact that these other floors try to look like hardwood.

Hardwood is what other floors desire to be.

(if you’re questioning whether hardwood is for you, the laminate and luxury vinyl links above will take you to a direct comparison of those floors and hardwood. or, you can check out our buying guides on other types of flooring)

Rooms to avoid with hardwood

There are a few situations where you want to strongly consider another options versus hardwood. That’s either rooms with high moisture or a lot of direct sunlight.

The only room I’d avoid completely is the bathroom. The rest of the rooms with either some moisture or with direct sunlight can be worked around. You always want to have a good finish on your hardwood, but it’s especially important in an area where people might track in moisture from outside or spill drinks.

Sunlight you can pay attention to the species. Cherry can darken significantly with sunlight and pine can age with exposure to UV as well. I have a whole article on hardwood species. Some people like the new darker colors of their sun-exposed woods, but the #1 thing to be careful of is that it’s not getting sun in only one area because it might result in different colored planks throughout the room.


Phase Two: Financial planning (measuring, budgeting, payment options)

Before picking a hardwood, it helps to know what you can afford. And if you’re in the fortunate situation to say, “Skies the limit. No floor is going to be more than I can spend,” you still should want an idea of what you will be spending. It helps make sure you’re getting a fair deal and compare options. So what should hardwood cost? Most of hardwoods cost will be based on the wood you select. The cheaper woods will cost $3-5 per square foot, and expect to add $2-3 for installation. In other words, if you’re putting hardwood floor in a 100 square foot space, the wood will cost $300 (100 x $3sq.ft.). After installation, it will cost about $600. For mid-grade wood such as oak, expect to pay about twice as much for the wood cost or $8 square foot. Installation may go up by a little. Expect to pay about $5 square foot for installation. Going back to our example of 100 square feet, you’ll pay $800 for wood and $500 for installation for a total of $1300. High-end woods can get costly. Don’t be surprised to find woods close to $30 a square foot, and you can definitely find even higher for rare woods. Fortunately, installation doesn’t climb as high as the wood does. You will pay more for harder woods, but expect to pay $7 square foot for installation. You can see these costs add up, and going back to our example, you might pay $3,000 for high-end wood and $700 for installation for a total of $3,700. More than any floor, you can see wood has a wide spectrum of costs. Most people will want inexpensive or mid-grade, and that keeps the budget range a lot tighter. And if you want high-end, budget really doesn’t matter, does it?
Captain’s warning! It’s good to go in with an idea of what you’ll pay, but don’t hold the store or installer to these numbers. Particularly with installation, many factors can come into play: what region you’re in, how is your sub-floor, how many corners are there, how difficult is your wood to work with, etc. With that said, if the price is higher than you expect, you deserve a reason. Ask and consider shopping around if you aren’t happy with the response.

Phase Three: Picking the perfect wood

Help picking out your hardwood is why most people are here.

(although, I think the other parts of the guide are equally worth reading 😉 )

There are many important decisions: engineered vs solid wood, wood type, color, thickness, finish, stain, edge design, and more.

This is where you pick your hardwood, and you’ll have plenty of decisions to make.

Let’s go through each decision one by one. Start with whether you want 100% hardwood or engineered hardwood.

Captain’s warning! Most of how your room is laid out can be dealt with on installation today, but there are a few things you want to scout out before shopping: 1. Are you installing over concrete or radiant heat? 2. Are you installing over your old flooring, rather than pulling it up? 3. Does your room have moisture problems? Any of these fit you. Read below:

Engineered wood vs solid hardwood

Have you heard of engineered hardwood? When I first heard of it, I thought it was another cheap imitation wood.

The truth is engineered hardwood was made to improve on current hardwood. It still has a true hardwood outside (the only place you see and feel) but wood fillers on the inside. These fillers make the engineered hardwood better against moisture, better with radiant heat, and more versatile with installation in some cases.

Since it has actual hardwood on the outside, it doesn’t give off the imitation vibe that other hardwood do. If engineered hardwood is getting your attention, you can read more on our engineered hardwood vs solid hardwood page. If you still know “real” hardwood is for you, let’s start making decisions on our floor:

Wood species

Your biggest decision buying hardwood flooring is what species of wood you want.

Each different type of wood is like a new material or floor.

Yes, all types of wood flooring come from a tree and have similarities, but the species of wood you choose will impact the cost, appearance, and performance of your new floor.

Those 3 things aren’t small potatoes. In fact, I’d go as far as to say that’s everything that matters in a floor.

So what hardwood species should you choose?

This varies from person to person and room to room. Here are some considerations:

  • budget (tight budget will limit your room choices)
  • how much traffic does the room get? (soft woods won’t hold up in busy rooms)
  • general hardwood look, luxury, or rustic?
  • bedroom vs family room, vs dining room
  • wall and cabinet colors, and other design choices (more on these later)
  • other considerations: moisture, radiant heat, subfloor condition

Most of these questions are answered by the hardness of the hardwood you choose.

Let’s say you are flooring a guest bedroom. It’s not used much, but you want to give your guests the luxury of hardwood. In this case, you might save some money going with a pine or cherry wood.

But what about your center-piece family room? Pine or cherry would look less luxurious than carpet after a couple of years. You might be better off with Brazilian teak.

These are just a couple of examples, but if you read no other page on hardwood, make it our comparison of hardwood species page. This goes over the hardness rating and characteristics of the woods your most likely to find during your shopping experience.

What about the wood color? color, finish, design specs, stain, underlayment

I usually reserve “minor” decisions like color for later in a floor guide. Kind of as an afterthought.

For hardwood, I decided we should talk about it earlier.

The reason is the color you want might have some impact on the wood you choose. Depending on the individual tree, stain, and finish (more on these later), there is some variation in color for each type of hardwood. But if you decide you want a specific color, it may limit your hardwood choices.

You can take a look at our article on how to decide your hardwood color. It goes into matches of hardwood color and wall color. Or if you have a room with cabinets, it discusses cabinet color vs floor color. And there’s also a few other color choice tips thrown in.

Oh yeah, a couple more things on color deserve a section of their own: finish and stain.

Hardwood finish

This might be your second most important decision to wood species.

Above I talked about finish impacting the color, but it’s role is much bigger than that. Your hardwood finish protects your wood.

So finish is clearly important to your hardwood floor, but do you have choices?

Of course, or I wouldn’t waste your time talking about it. There are two many choices with hardwood finish:

Pre-finished vs site finished

Pre-finished or factory finished means the hardwood shows up for installation already professionally finished. This is the way to go for almost everybody for a few reasons:

  • it’s one less thing to worry about or hire someone to do
  • it speeds up installation (you don’t have to wait on the finish to dry)
  • it may have a longer warranty
  • factory finish is (usually) consistently well done

The last two points go together. When the factory performs the finish, they know it’s been done with good quality. And when your factory is setup to finish hardwood, that’s not difficult to do. This isn’t to say that you or an installer wouldn’t do a great job finishing your floor at home, but there’s more room for error. And the floor company won’t back it with as a big of a warranty because they can’t guarantee how this important part of the process is done.

So why would anyone want site finished (aka unfinished) hardwood?

  • it may save money
  • you want control over the entire process (don’t trust those factories!)
  • you can stain the hardwood any color prior to finishing

If you plan on finishing your floor yourself or for when you refinish your floor, check out our guide on hardwood finishes.

Captain’s health warning! If you decide to finish your floors on your own, keep in mind that ventilation during the process is extremely important. Like paint or most other chemicals with a strong odor, these aren’t great to breathe, and in some cases, have been linked to mild to severe health side effects.

Floor stain

Sometimes people confuse finishing and staining.

Finish (discussed in the previous section) is like the wax/clear coat on a car. Stain is like the paint on the car.

There’s no need to mess with stain unless you want to either

  1. Make your hardwood your own design
  2. Save money on a budget hardwood but give it a new look

Those may sound similar–and they are–but it’s worth talking about each reason a little more.

For point 1, there are some things you can do with stain that you can’t find in natural hardwood. You can create about any hardwood color you’d want, and you can even create design patterns in the wood. Check out our Pinterest boards on hardwood for inspiration.

For point 2, maybe you have a tight budget on hardwood, and none of the options in your budget look how you want. There’s a chance with a little creativity and DIY skills, you can buy a cheap wood, spend a little on stain, and give the wood a more luxurious look.

One final important note on stain: only certain woods can be stained, so you should make sure yours can before buying. One of the most popular woods for stain is oak, but you can read more on hardwood staining here.



Hardwood grades

With many floors, the “grade” determines the quality. This isn’t the case with hardwood.

Hardwood grades determine how blemish free and consistent your set of wood planks will be. Here’s a quick summary of the most common grades:

  • top grades are ‘clear’ and ‘select and better’ (in that order): these floors won’t have knots and color will be very similar between boards.
  • common grade is next: you’ll find some blemishes and boards will have a natural variation.
  • cabin grade looks like you’d expect in a cabin: wood with knots and holes.

Captain’s wood quality tip! When you hear “grade”, you often think quality. And when you hear “quality,” you might relate it to durability, but the hardwood grade has no impact on durability, just the wood appearance. So if you like the rustic look of cabin grade, you have my blessing to save money on the “lower” grade. But one last consideration, keep in mind that the holes and knots can trap food and debris, so cabin grade may be a little more difficult to clean.

hardwood thickness

Most hardwoods come in 3/4″ thickness, which is good in most cases.


Thickness indirectly affects durability. Why? Every time you refinish a hardwood floor it loses approximately 1/8″ 

The other advantage of thickness is it will have a denser quality feel when you walk on it.

With these advantages, are there times where you wanted a thinner hardwood floor? Not often. But it can save you money, and for some, that might be well worth it. Also, if you want to directly glue your floor to the subfloor (sometimes people do this especially when installing over a concrete subfloor), then you will likely need a thinner wood to do it. Your installer can help you here.

Other design specifications

So far we’ve talked about the wood species, finish and stain, grade, thickness, but you’ll probably run into about 5-10 more design specifications. Most of these won’t have a big impact on the performance of your wood, but can make a big difference in how your wood looks.

It’s good to know your options. After all, you’re living with the floor you choose for over a decade.

Some of the specifications you’ll run into are:

  • plank width
  • gloss vs no gloss
  • edge type
  • woodcut
  • texture

Going through each of these details isn’t necessary (other than just knowing that they’re a design choice) for this guide, but you can learn more about each of these design specs here. 

Phase Four: How to buy your hardwood

When to buy and Where to buy from?

You’re now a hardwood expert (or at least junior expert).

You know what wood you want. Now, you just have to decide where and when to buy it. Before hopping in your car and driving straight to the store. Here are a few tips:

Hardwood prices are somewhat stable, but there’s room for negotiation. You lose power in negotiating when floors are flooded with buyers handing over their credit cards. On the other hand, you gain power when demand for flooring is slow. Fortunately, this supply and demand follows a cycle. Check out the best times to buy hardwood flooring.

The other thing you want to know is where to buy. There isn’t a perfect answer here, but some stores are better than others depending on your goals.

What to expect and be prepared for when walking into the store

Have you been floor shopping recently?

If not, this is how it usually goes:

(you walk into store)

store employee: “Hi sir/ma’am, how are you doing today?”

you: standard response “Good thanks.”

store employee: “Anything I can help you with today?”

(the shopping process begins)

Many of these employees receive commission, some don’t. There’s good and bad in both. The bad in commission is some salespeople will care about their bonus more than your best interest. You hope this isn’t the case, and there is some good in commission: usually, these employees are better educated on flooring products.

Non-commissioned floor employees may just be a “body” out there to help you. They don’t really know too much about flooring, and definitely aren’t an expert.

The important thing for you is to be able to sniff out the bad store employees:  the commissioned employee who doesn’t care about your interests and the non-commissioned employee who give you bad advice.

The bad advice you already covered by reading to this point in the guide. You now know as much as many “floor experts,” so if you run into an employee who doesn’t know what he or she is talking about, you’ll spot the lack of knowledge right away.

The sales person without your best interest is a little more difficult. They know flooring, but they may try to sell you something you don’t need, or a “new and improved” version that doesn’t really work. The best way to spot these people is to get a sense of if they have your best interest in mind.

The best way I know to do this is by grading the questions they ask (or don’t ask). One thing that is certain in flooring is their is no “one shoe fits all” flooring products. What you need is specific to your situation.  To figure this out, the salesman should ask you:

  • What rooms are you installing the flooring?
  • What’s motivating you to get new flooring (remodel, want a different type of floor, durability, cleanliness, etc)?
  • How often is the room used? Is it a guest room, main living area, vacation home?
  • Do you plan on moving anytime soon?
  • What’s more important: durability, appearance, or budget?
  • Do you have dogs? Cats? Other animals?
  • What about kids? How old?

You get the point. They don’t have to ask all of these questions, but I’d want to hear at least half in some form. If they skip this “small talk” and take me straight to what they think I should buy, I’m leaving.

What to do before signing on the dotted line

You went to the best stores in your area, were confident in the help you received, and already knew the details of the floor you want. Now, it’s time to sign to buy.

Many people want to know if you can negotiate flooring prices. The answer is definitely “yes.”

There are many ways to negotiate. You can decrease the price of the floor, get add-ons thrown in for free or cheap, installation costs, etc. Read our article on negotiating flooring.

Phase 5: Installation day

The hard work is over. Your hardwood is purchased, and now it’s time to prep for installation day.

This is pretty straightforward, but a few things to keep in mind:

Plan on it being a nice day. This isn’t always possible, but it’s best if you can open door and windows. Flooring, underlayments, and glues can release temporary chemicals into the air that may not be great fo your health. Ventilation is key.

The other is to do a quick check. Remember everything you researched and purchased in your hardwood flooring? Have your invoice ready and make sure you got exactly what you asked for. It’s not common but definitely happens where the wrong wood shows up. This can be anything from a small difference in the bevel of the planks to the completely wrong species of wood.

Just like “a happy employee is a good employee,” “a happy installer is a good installer.” Be there to see if he needs anything, offer a drink, but otherwise don’t hover over him.

Captain’s parting words!

This guide didn’t take too long, did it?

And now you’ll have a floor you’ll love for decades.

Anything else you want to know about hardwood, or any tips from your experience? Let me know in the comments below.

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underlayment for solid wood floors, second floor , wood on wood .
what do I need?
thank you


What do you know about engineered hardwood as opposed to solid wood or laminate? I am in a quandary, just can’t find much that has been written about it. Thanks. BTW I really appreciate all the research and the advice on this site.


Great guide… thanks! All of it was helpful but especially the page on breaking down each species of wood.